We believe in Selling a Lifestyle as opposed to just a location.

Together we can identify the best selling points… LOTS in fact!

        Expert Home Valuation


Our team of energetic local property experts will perform a robust appraisal of your home. For those time poor we offer you an instant online valuation, however, we always prefer and highly recommend a home visit and enjoy a  tour of what is a hugely valuable asset: your home. Let’s face it, no one knows their home better than you! This initial meeting will pave the way towards a successful outcome. Together we can identify the best selling points… LOTS in fact. Combining rigorous research of comparable sales data, location and competitor analysis we will aim to give you a true picture of value.

         All Inclusive Marketi​ng

It’s our business to make your home shine and we have a sophisticated suite of marketing tools at your disposal. The extensive range of our FREE full marketing offering deserves a section all of its own. Click on the front of our annual magazine  publication – The Lane – to discover more. But  before you do, we can’t stress enough the importance of collaboration during the property marketing phase. Our success is dependent on your input at this stage,  just as much as the reverse is true. We take pride in the quality control and display of our property portfolio  and we will provide you plenty of opportunity to  review and approve content before showcasing your home to the world. Together, let’s have fun orchestrating a fine blend of cutting edge digital and  traditional marketing mediums. 

We take pride in our bricks and mortar locations and also provide as standard:

Prominent High Street Office Windows
Many of our enquiries come from potential buyers browsing our prominent office windows. We therefore regularly update our window displays with the latest QR code linked listings. 

Distinctive ‘For Sale’ Boards
‘For Sale’ boards are a very effective marketing tool for sellers. A large number of potential buyers register as a direct result of passing by one of our distinctive board liveries. We would always recommend one, where possible. If not least to give your viewers a welcoming beacon in case they were to get lost finding you home!

360 Tours

Virtual tours give buyers and tenants the opportunity to look around a property from the comfort of their own home, workplace or wherever they may be and to move around freely. This incredible and easy to share 3D modelling technology even gives scope to measure spaces to accommodate furniture. So, why do we like them so much? Apart from making available a 24/7/365 virtual ‘open house’, your buyer or tenant is far better prepared prior to making a follow-on in person viewing and can reduce wasted property viewings by as much as 40% and people are 300% times more engaged with a virtual listing as opposed to 2D imagery! *.  Example Virtual Tour Of course, sometimes the display of a home may be better suited to professional photography only, as the expression goes: ‘less is more’. Your local property expert will be at hand to advise which route you should take. They will also give useful tips for home-staging ideas to help best curate your interior spaces. 
* Study findings by Property Week and Matterport respectively

10-12 page premium Brochures

In today’s digital world, polished print is just as effective as a slick online campaign. We have a keen eye for detail and our carefully crafted pros will transform your home with story-telling. Whether it is to tease out provenance, reinforce specific unique selling points of a home or controlling the narrative in some cases, let us be your wordsmiths!   Sample brochure.


We are equipped to create a finely tuned, head turning carousel of imagery. Our sophisticated post editing software enables us to replace lawns and skies, remove valuable items you may not wish to be shown and vary colour tones. For trophy homes deserving of heightened exposure, we can outsource to our local award-winning photographer for that alla David Bailey touch! 

Floor Plans

It never ceases to amaze us as to the number of agents who incorporate floor plans without room by room or even overall measurements! Leave the accuracy and detail to our expert. We also extend floorplans to our rental properties for FREE, which our tenants find extremely useful.  Sample Floorplan

Major Property Portals and Social Media

We know that 90% of buyers start their property search online. We therefore use a number of digital marketing techniques to ensure your property is seen by as many potential buyers as possible. All of our properties are listed on our website, social media as well as the leading property search site: Rightmove.

Local and National Advertising and PR

Local marketing can sometimes provide good opportunities to promote certain properties. We regularly advertise in the property sections of local newspapers and magazines. If increasing visibility to a wider audience is required, publications such as Country Life and English Home magazines may be more suitable.

Our Buyer Network - extensive database

We maintain a central database of potential buyers, so we can instantly call and email matches for your property. We also have long-standing relationships with relocation and property search agents, who regularly consult us on briefs. Additionally, our Notting Hill office in London, established in 1904 and in partnership with F.W.Gapp, allows us to target buyers much further afield.

Whatley Lane Brand advertising

In addition to these property specific marketing techniques, we invest heavily in the Whatley Lane brand by reaching out to support local community initiatives in the areas in which we live, work and play. Our local brand presence is designed to put Whatley Lane top of mind for anyone looking to buy property.

        One point-of-contact

Your Agent

Your dedicated local sales expert will guide you throughout the entire sales process, from marketing, through launch to offers and that all-important exchange-completion. You will not be passed around departments unlike many other agents, rather our unique boutique tailored approach aims to ensure both a swift and, crucially, completed sale. Alarmingly ,across the UK more than 300,000 property purchases fell through in 2020 * leaving a bill with home sellers costing hundreds of thousands of pounds! Key causes were due to delayed conveyancing, mortgage problems, building survey issues or buyers deciding to purchase something else. It is clear proof that from the moment you accept an offer, 75% of good estate agency practices kicks in! This will be the measure of success or failure for your home move. With regular monitoring and updating, lots of lateral thinking and proactive problem solving, your dedicated energetic, hard-working local agent will be with you every step of the way to navigate any such cross winds. With rolled up sleeves and a steady hand on the tiller, they will ensure your home sale stays on course.

 * Real estate data agency TwentyCi ‘Property & Homemover End of Year Report 2020’ (22 Jan 2021)

Open 24/7 and 365

Viewings all Hours

Our virtual tours provide customers with an experience that is fully engaging and immersive viewing from the comfort of their own homes. In effect, creating 24/7/365 ‘open houses’.

Award Winning

Our Trophy cabinet

We’d like to share with you our growing trophy cabinet we have earned and are proud of. As a multi award-winning estate agency we are the honoured recipients of:

British Property Awards ‘Gold Winner for Estate Agent’ Cambridge 
Property Awards ‘Rising Star Award’ 
West Suffolk Business Awards ‘Employee of the Year’
West Suffolk Business Awards ‘Community Contribution’

Accompanied Viewings

Honest Feedback

Unlike an increasing number of estate agencies, we're more than happy to carry out accompanied viewings and absolutely love showing off your home to its maximum potential. Another important reason why estate agents should conduct viewings is to obtain ‘on the spot’ feedback that is highly valuable and less likely to be offered 
up in the presence of a seller. 

 Our Tree Planting Mission

Served sustainably:
Making your move more sustainable and rooted in the business is our tree planting mission. For every sales or lettings transaction, we plant trees to help restore Mother Nature. Make your move and join in our journey. 

Plant now and discover more about our forests here.

We offer ALL of this at zero cost to you AND you have the ability to walk away at any point at absolutely no cost. Sounds too good to be true? See with your own eyes… we’ve committed our Service Pledge to you in ink!


Zero Contract Length

You can walk away at any time –entirely risk free


Zero Cancellation Fee

Should you choose to cancel your contract at any point, you part with zero pennies


No Success = Zero Commission

We operate a ‘No Sale, No Fee' policy. With a vested interest, you only pay us once successfully sold

Request a home valuation

Make your 
Move with 
Whatley Lane

Landlord Referral scheme


Know a friend or colleague who is a landlord? Join our landlord referral scheme. Share in the bounty, it’s a clear and easy WIN:WIN!

How does it Work?

We stand by our referrals as it is a measure of delivering excellence in customer care. While the profits in lettings is small, as a big thank you Whatley Lane is now giving back by rewarding friends, colleagues and family. It only takes three simple steps

Step One

Refer a Friend, Colleague or Family

Complete the online form or call us

Step two

We Let Their Property

Referral reward eligible where the necessary legal documents are completed successfully and the new tenants have moved in

Step three

Share in the bounty! Cash or Credit!

£250Split 50:50 between the referrer and the new landlord. You can choose to use the reward as a credit against any of our services, or have sent direct to your bank account within 14 days of tenancy commencement

Contact Us

Telephone: 01284 7652561 
Churchgate Street, Bury St. Edmunds, IP33 1RL

Telephone: 01638 561187
13 High Street, Newmarket, Suffolk, CB8 8LX

Refer a friend or colleague - or simply ask us a question...

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